IndigoEdge was the advisor to Bewakoof.com for the deal. It was only in past 6 months that we launched women’s category, which we used to consider hardly 5 per cent of the space and right now which is trading at 13 per cent. Siddharth Munot is the founder of Bewakoof Brands Pvt Ltd. Mr. Munot is on the board of Bewakoof Brands Pvt Ltd. Overview. Ltd. View Siddharth Munot’s professional profile on Relationship Science, the database of decision makers. RelSci Relationships are individuals Siddharth Munot likely has professional access to. Abu Dhabi Global Market Square Earlier retailers use to come up with generic cool graphic but that didn’t work much. Apps that will make your Festivities ‘LIT’, Technologies That are Helping SMEs Expand this Festive Season, The Changing Indian Retail Landscape in the New Normal, Top Online Retail Trends in India to Look Out for in 2021, How to Start a Successful Online Gaming Website, How Chatbots & Intelligent BPO Are Enhancing Customer Experience In Retail Industry, Scenario and prospects of Artificial Intelligence in retail & consumer goods sectors. How consumer startups can get a business loan for their startup? Managing Director at o3 Capital Advisors Pvt. Relationship Science Founder & Chief Executive Officer at Sixth Sense Ventures Pvt Ltd. Thus, T-shirt segments ends up being a great entry point of experiencing any brand because low cost, more inclination towards design. The company has its business running through catchy and funny messages printed on its products. New York, NY 10001. Tower 1, Suite 701 How much percentage of your revenue is from Tier II and Tier III cities? 280 Park Avenue Rising Trend Of Online Retailing In Consumer Electronics & Appliances Segment In India, Preparing for retail recovery and revival post COVID-19, The 'viral effect' strategy of marketing for bewakoof, January 16, 2016 Of late a lot of T-shirt portals have come up. What are the trends that are seen this year for online shopping? Co-Founder at Bewakoof.comSiddharth Munot has worked with Bewakoof.Com, Munot Networks LLP, IIT-ians Pace Education Pvt Ltd. Co-Founder at Bewakoof.comSiddharth Munot has worked with Bewakoof.Com, Munot Networks LLP, IIT-ians Pace Education Pvt Ltd, Siddharth Munot specializes in Business Strategy, Entrepreneurship, Market Research. Leading global alternative asset manager Investcorp, has announced that it has led a US $11.2 million investment in Bewakoof Brands Private Limited (“Bewakoof.com” / “Company”). How fashion is evolving in the time of COVID-19? The private equity business of Investcorp has close to 40 years of mid-market investing experience across the North America, Europe and the MENA region with more than US $36 billion of transaction value in almost 200 investments across retail, consumer products, technology, business services and industrials. Although the domain was … When we started with women category, we realised that it is very little amount of money that we need to put in marketing and its more of word of mouth. See Photos. The fashion is divided into two streams – one where people are designing and other is the readymade market. Since inception, Bewakoof.com has created fashion which resonates … 45 per cent of our sales are in metros and a major chunk comes from Tier II and Tier III cities. sponsored by Siddharth Munot. Our aim was not to create a T-shirt brand but to create a lifestyle brand. Since we did not know about the market so we thought to start with T-shirts first then getting into full-fledged category which is comparatively tough when it comes to sourcing. A brand can’t directly ask people what exactly you want – be it the fit or the design. The firms womens products include casual shirts, dresses, tank tops and crop tops. Having grown significantly in the last couple of years, we will continue investing in improving the customer experience through technological innovation and focusing on talent acquisition. The new fund targets investment opportunities across three key sectors – mass-market consumer, financial services and healthcare. Why Retailers Are Innovating & Diving Deeper into AI and Robotics Solutions? Kingdom of Bahrain, Al Faisaliah Tower – 29th Floor Godrej BKC We believe that the viral effect is much more in case of women consumers. Siddharth has 5 jobs listed on their profile. PO Box 5340 Whenever we were to launch a new category, we knew men would give a better response. 11 Jun 2014, "Think out of box and do not be afraid to be innovative. The use of any trade name or trademark is for identification and Siddharth Munot is affiliated with © 2020 Relationship Science LLC. Siddharth Munot. Over the time we did a lot of experiment and every time we came up with some cool graphic collection, it didn’t work much. One thing that we have observed is that the Indian market has become more fashion conscious, credits to exposure to Hollywood or rise of Instagram. Marketing Officer at TRIVY. Siddharth Munot 's Details. © 2020 Relationship Science LLC. Level 24-04A CapitaGreen Box 36961, Abu Dhabi Journey Of Bewakoof.Com. A-112, Wagle … New York, NY 10017 Manama But one thing has been very constant i.e. Siddharth Munot 's Details. Prabhkiran Singh. Other than Bewakoof.com, the fund has so far invested in fintech startup Incred, co-living space provider Zolo and retail chain Citykart. At Bewakoof.com, the customer is at the centre of everything we do, and we remain committed to providing quality and creative fashion to the youth at an unmatched value. Also, they wanted to create something humorously, witty and eye-catching by the youth, so they thought Bewakoof.com would be perfectly good to start with. The reason our brand is relevant is that we believe the people in metros have numerous options in clothing but there are fewer options in fairly priced segment. United States of America, Investcorp House Also, when it comes to domain knowledge, T-shirt is something very low priced to enter. Flipkart to sell jewellery online; ties up with PC Jeweller, Best shopping malls 2015: R City Mall, Mumbai, Black White Orange to represent Despicable Me in India. ", CrazyEngineers exclusive interview with Siddharth Munot of Bewakoof.com as a part of Founders One important thing has been the social media, wherein we are pretty active. Founders of Bewakoof - Prabhkiran Singh and Siddharth Munot Both of them are civil graduates from IIT Bombay and always wanted to go on an entrepreneurial journey. A relationship does not necessarily indicate a personal connection. The Latest: France shuts about 120 schools over virus, Net group says Wikipedia disrupted in Iran amid coronavirus, Israeli exit polls: Netanyahu ahead, but short of majority, Virus alarms sound worldwide, but China sees crisis ebbing. We are adding more and more categories to our portal. Investcorp’s investment in Bewakoof.com is in line with their strategy to tap into sustainable business models in the mass consumption driven Indian market. View Relationship Details. Through online, we can make it more affordable. Relationships. What change do you see in consumer behavior? This is what our brand believes in. / 9 min read. We have around 2 M fan following on Facebook and around 30 thousand followers on Instagram. Bewakoof.com is a cool self-expression youth lifestyle Brand The more than a million Facebook Likes of Bewakoof.com with a Weekly Talking about of 5.5 Lac+(highest among brands in India), is a proof of the fondness of this Bewakoofi Culture. Sid Munot. Founded in 2011 by former Indian Institute of Technology alumni Prabhkiran Singh and Siddharth Munot, Bewakoof.com is a direct-to-consumer online platform, which provides apparels at affordable prices. Bewakoof - Founders & Team Prabhkiran Singh and Siddharth Munot are the founders of this hugely famous E-commerce startup known as Bewakoof.com. We started out with men’s category. University of Pune. It is a big NO for us because our aim is to create a brand. Bewakoof Brands Pvt. Al Maryah Island reference purposes only and does not imply any association with the trademark holder. Launched on April 1, 2012, by IITians Prabhkiran Singh and Siddharth Munot, Bewakoof.com has relied on quirky, funny, out-of-the-box messaging on its products to connect with its customers. RelSci Relationships. Other than Bewakoof.com, the fund has so far invested in four companies namely Incred, ASG, Zolo and Citykart.
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