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scholarly articles on sports marketing

This approach can be applied to community intervention organizations, such as the Special…, The purpose of this paper was to provide a discussion on using sport events for community development through the lenses of community development theories and perceived…. The analysis of Facebook posts displayed an unexpected result, as 13 schools had more posts related to women’s teams than men’s teams. [email protected] In 2006, the Calciopoli…. Authors: Mark Mitchell, Nicholas Clark, and Taylor Damonte, Corresponding Author: The service quality components of the survey instrument were selected from the SERVQUAL scale for measuring customer perceptions of service quality (Parasuraman, Zeithaml, & Berry, 1988). The notion of paying college football players has been an ongoing debate since the early 1900’s. Issue 3 2020. Looks at the sports industry and addresses the current situation for authors seeking to publish in the area of sports marketing. This research addresses age based price incentives in private golf courses in South Florida. of Marketing and Hospitality To rent this content from Deepdyve, please click the button. (more…), Corresponding Author: Online Sports Management Instructor, State University of New York at Canton 459 Juno Dunes Way Practical implications are addressed for better utilizing social media to promote women’s sports and maintain gender equity in media coverage. Sponsorship is the most frequent topic for sport marketing papers, followed by general research and research on fans, spectators, and participants. Isabell Mills is an assistant professor of sport managementat the University of Indianapolis. November 6th, 2020 | Sports Health & Fitness | Authors: Diane Ketelle 1, Lucas Ketelle 2. The review included 11 articles from sport management and business journals, investigating personal branding, team branding, and media coverage. Professor of Marketing Volume … 13 No. Only six women’s programs received more official website coverage than their male counterparts. Ahead of the new season kicking off on Sunday, the sport’s marketing boss Ellie Norman discusses racing, racism and responsibility. The stakeholder's perspectives on the Taipei 2017 Universiade, The effect of quality and leverage on the image transfer model: the moderating role of involvement, Spectator satisfaction model for mass participant sport events: antecedents and consequences, Attachment points, team identification and sponsorship outcomes: evidence from the Indian Premier League, Understanding retail quality of sporting goods stores: a text mining approach, The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs, The severity of a sports-related accident and sponsorship effects: focusing on the fear appeal theory, The external effect of a migrated star player on domestic sports league: an empirical analysis of three Asian leagues – Japan, Korea and Taiwan[1], Interpreting sports events from a resource-based view perspective, Intergenerational differences in fans' motivation to watch the T20 world cup: a generation cohort theory perspective, The relationships of communication intensity, CEO commitment, cause fit and media reputation: evidence from Chinese marathon title sponsors. Service quality enhancement, specifically in employee behavior, provides an actionable strategy to enhance junior executive membership renewal. Search Our Database of Sports Related Articles Home U.S. Sports Academy 2020-05-08T13:00:56-05:00. The media often report on cost overruns based on the extravagant appearance of an Olympic Stadium and the lack of…, Transformative marketing provides a way to encourage positive behaviors. Prior to 1870, activities for women were recreational rather than sport-specific in nature. Mark Mitchell, DBA is Professor of Marketing at Coastal Carolina University in Conway, SC. doi: 10.1186/s12954-017-0131-8 By exploring the new aspect of star power, this study…, This study aims at understanding how professional sports events compete with each other to attract spectators, sponsors and media coverage, by referring to the…, Using two theoretical lenses – social identity theory and generation cohort theory – the present study analyzes the influence of sport motivations (i.e., patriotism, drama…, This research aims to explore ways to build a corporate media reputation by sponsoring a sports event (i.e. Sports marketing is an effective marketing tools, it gives a company the opportunity to leverage on the passion that consumers have for sports. Daphne, AL 36527 Sports currently represents the eleventh largest industry in the USA. Sports currently represents the eleventh largest industry in the USA. This paper will present a history of women's involvement in sport prior to the federal legislation enacted to eliminate sexual discrimination in education and sport.

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