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introduction to rural marketing

It helps to select appropriate sales and advertising strategies to plan marketing program in a more efficient manner. Rural Marketing & Advertising: Introduction, Nature, Innovative Use and Growth INTRODUCTION “Come with us to the fields, or go with our brothers to the sea and cast a net. 0000005674 00000 n Rural market is different from urban market with respect to its economic and functional characteristics. Marketing is the process of identifying the needs and wants of the consumers, then prepare that particular product or service in order to satisfy them, keeping in consideration the benefits of the organization. 0000037975 00000 n “Rural marketing is a two-way marketing process, where there is an inflow of products into the rural markets for production and consumption, and also an outflow of products to urban areas.” The rural market has been growing constantly over the years, and more than about 800 million people live in … Due to the impact of globalization there is a fast change in rural environment. Session i - Rural Marketing-1 - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. Session i - Rural Marketing-1 Knowledge and understanding of the motives of consumer behavior helps an organization in seeking better and more effective ways to satisfy the consumers. DEFINATION OF RURAL MARKETING • Rural marketing is a process of developing, pricing, promoting, and distributing... 3. trailer India is a land of diversity and about 70% of the population lives in villages. There are approximately 600,000 big and small villages in India according to rural market researchers. In recent years, the rural sector gives a unique opportunity to expand their market since the urban segment is showing clear signs of saturation. 0000002236 00000 n Session i - Rural Marketing-1 0000072200 00000 n To expand the market by making inroads into the countryside, more number of MNCs are getting into India's rural markets. Rural market in India is not a different entity in itself, but it is highly influenced by the sociological and behavioral factors of the country. As a result, Indian manufacturers generally prefer selling fewer items at higher prices than selling more items at lower prices. 0000003776 00000 n who take initiatives in the successful running of the selling process happen successfully in an appropriate price. India is not Delhi Bombay. Taking these into consideration, there may arise a question whether marketers can concentrate their activities in urban India consisting of metros and large industrial townships only, or extend their activities to rural India. Introduction to Rural Marketing 1. 0000000656 00000 n 25% of villages account for 65% of the total rural population. Marketing may be described as the process of defining, anticipating and knowing customer needs, and managing all the resources of the organizing to satisfy them. 0000002152 00000 n 0000004317 00000 n You will probably find many kinds of e-publication along with other literatures from my papers data bank. It is basically a three-way marketing stage where the transactions can be −. The rural market of India started showing its potential from the 1960s and the 70s and 80s showed its steady development. This may or may not be direct, but mostly there are middlemen, agencies, government co-operatives etc. These products mostly include pesticides, FMCG products, consumer durables, etc. In our country, where research on consumer behavior has been limited to names only, not much synchronized information is available about the rural consumers. The heart of India lies in its rural parts. Once they are persuaded to buy a particular product, they develop a strong felling for it, and become brand loyals. �{ ԧ�.J��mk�S-L#�����a�>W���̓�M��G��n�Wڬ��e�K�x�\5`,.s �e(��R�G*��s�>u͠�������%��-���|��|���IF���]��O��\�º���Fm�Use3�3�i`Q��_������/�4K��($E����<6_0�L�H���k�`=�di'uڡE|JNM1�L%��#7ʭM:mE�9��z������-�%_3� ?�K(�ޓj#��E��Yz3Չnpo���

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