Key Takeaway: Using phrases like “burliest” and “long days on the wall” allow Patagonia to demonstrate that their employees (as well as the Patagonia brand as a whole) understand the little nuances of each product and how it’s used in the real world. Pure Joy. In this case, Subaru uses testimonials to increase completions of their lead generation form.[*]. DeWalt, the creator of the 14 oz Mig Weld Framing Hammer, does just that.[*]. The goal of Mahogany Western Wear is to serve the local African-American cowboy community that have difficulty finding western clothes that fit their larger frames. fully equipped sewing factory: The Sewing Factory School. In part one, I looked at the concept of inbound marketing and the philosophy behind it, which is to attract and retain interested prospects with great quality content. Your business plan can look as polished and professional as this sample plan. So why do more than 500,000 merchants use Shopify to power their online stores? I don’t know that there is a going rate. I’m waiting for the first time I encounter a “Woman’s bra”, because I’ll look what they did for men. 4.Silhouette: … XS-XL. … Not every ecommerce product is a physical one, yet it still takes the same wordsmith finesse to sell a service. Supreme’s brand is synonymous with its community of loyal fans – they often camp outside its marquee stores around the world – and its Facebook page is almost like a look-book for its followers. I keep seeing “Woman’s skirts”, and always look for the “Man’s skirts” section; and very seldom find one. I love your use of the word “massaged” in describing how marketing revises the technical description for sales purposes. Si Quan Ong. So, that’s the theory on how to write a good meta description – but what does it look like in practice? However, that doesn’t mean the answer is to write a very short meta description, because then you’ll be giving the searcher very little to go on as to why your page satisfies their search query. I am a german tailor by profession. However, humor is a tricky thing to balance in product descriptions. This supplemental financing is required to work on site preparation, inventory, and operational expenses. Kathleen is the author of The Entrepreneur’s Guide to Sewn Product Manufacturing, the most highly rated book of any topic in the garment industry. If you’re unsure which words to use when coming up with imaginative descriptions, check out our list of power words that will have your products flying off the shelf while your competition falls flat (pro tip: download the one-page pdf of 401+ power words and stick it up on your wall for inspiration). How’s about: “Ladies handwoven rayon fully lined jacket with contrasting silk/rayon velvet notched collar and cuffs, Side seam pockets, 4 bone-button closure and polyester lining. Jacobs. One of the ways that fashion brands create their brand, as with any company, is crafting that perfect logo, which is importantly displayed not only on their clothes and tags, but also on print ads and in stores. Everlane sells high-end, eco-conscious fashion and accessories for men and women. Why we love it: Not only... Game Bibs. Using phrases like “All. Here is how I would write the description (I’ve made up the fiber content because I don’t know it and omitted his cutting instructions which go somewhere else on the pattern card): Ladies handwoven rayon fully lined jacket with contrasting silk/rayon velvet notched collar and cuffs. #3 overlapped with other attributes that were included and I would have had to create other highlight colors for just those elements (for example, 3+1, 3+2, 3+4 etc). 85 Startup Resources You Should Know About, Free SBA Course on Writing a Business Plan, Using Your Elevator Pitch To Build Your Business Strategy, From The Trenches - Real Stories, Real Pitches. If this is true and there are 10 fabric variations for the same style#, how would they be differentiated -new style number for each? Immediately, I’m imagining a lazy Sunday with my wife. The only remaining possibilities were mother of pearl and bone. Mahogany Western Wear’s mission is to offer quality, name brand western wear in an assortment of sizes and styles to accommodate all varying body styles and shapes. Same copy, same format, same style. You need to speak to their deepest fears, pain points, and desires. Write your business plan with the #1 online business planning tool. Product descriptions that tell and product descriptions that sell. LinkedIn icon, No credit card required, just enter your store details below to get started. Made in USA. What do you do if you have purchased from a 3rd party supplier who doesn’t know or won’t tell you the country of origin of fabric. Needless to say, it’s worth making it count. Key Takeaway: You’re not competing against every product online. Sometimes the best solution for writing product descriptions that sell is to just keep it simple. XS-XL. You do many things well, one such thing is the quality continuity of your inputs. hi, In 2015 she opened a 5,000 sqft. It’s not hard to do this because -of course- you’re using a different style number because the fabric has changed from one style to the other and each are listed separately. Back in November 2016, they released a trailer like film which chronicled the epic journey of their founder Thomas Burberry. Do it again. Call us on 1300 730 300. BTW – how did you know those were bone buttons? Wackyloo. Unlike products such as the DeWalt hammer above that require lots of tiny details, items that are particularly unique, growing in popularity, or high in demand don’t need all the extra wording. Brand events have largely shifted online this year, as the pandemic continues to disrupt in-person experiences. Ever wonder why so many brands use humor on their websites, in their content, in their product descriptions, and in their advertisements? People consistently underestimate what I can perceive in product lines based on photographs. Your description, while it’s very informative, left me expecting that the side seam pockets would be closed by the bone buttons. And again until you have a finely-tuned description that is fewer than 10 words. Yes. Below it you’d list the style number and each color/fiber content alongside. For consumers, you can make this seamless. 30 Outstanding Examples of Fashion Brands Antagonista. [*], Senior Vice President of Marketing at Subaru, Alan Bethke, sums the importance of identifying your ideal customer(s) when he says, “We identified dogs as the common truth that made these owners the same.”. And two, because the Shopify team has their messaging and product description down to a science. The key thing to bear in mind about meta descriptions is that you’ve only got a certain amount of space to work with. What are some of your favorite brands we showcased? They could have gone with the standard generic description of the light and its features. As the great writer and journalist Joan Didion once said, “We tell ourselves stories in order to live.” Or in this case, we tell ourselves stories in order to buy. Bonus Material: Ecommerce Product Description Templates. How to start a clothing line or run the one you have, better. The best person to write the technical description is usually the pattern maker. I can amend if there’s sufficient interest. Yet another reason to use good style numbers :). Made in USA.”, I know, I know, it’s just way too obsessive, but anyway…. In the first two words, it appeals to travel lovers who might be searching for inspiration, before going on to outline concisely what the brand has to offer them. Not quite ready? While a short paragraph description on a product page is a best practice … 5.Length of product: … Kidswear being listed as the intended consumer falls in a grey area but I would think it is required altho not specifically stated in FTC regs because if you don’t, this could be seen as an attempt to mislead consumers under CPSIA and we really don’t want to go there right now. Preech Clothing. Should You Start a Business? In this example, it seems that a new description would be formulated for each variation of fabric. That helps to build trust with the hardcore outdoor shoppers who are most likely to buy their products and advocate for their brands. LucyClaire. How to Write a Business Plan for a SaaS Company, How to Create an Accurate Restaurant Sales Forecast in 2020, See more articles in Writing a Business Plan », How to Make Your Business Plan Standout for Investors, How to Successfully Pitch Your Business Idea to Investors, The 11 Slides You Need to Have in Your Pitch Deck for 2020, See more articles in Pitching a Business ».
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